Alice in Dairyland serves as a dynamic public relations ambassador for Wisconsin's agriculture sector, employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection. This one-year, full-time role entails extensive travel—over 40,000 miles annually—across the state to effectively promote the diverse agriculture industry valued at $104.8 billion. Alice engages with a wide variety of audiences through hundreds of media interviews, speeches, and educational presentations in schools, highlighting the importance of local products.

As a passionate advocate for Wisconsin's agricultural bounty, Alice champions everything from apples to zucchini, encouraging consumers to choose locally-produced goods. With a legacy spanning over seven decades, Alice in Dairyland plays a crucial role in connecting consumers with the state's agricultural heritage while fostering appreciation for its safe, nutritious, and high-quality products. This enduring program not only informs but inspires, making Alice an essential figure in Wisconsin's agricultural community.