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Hex Code
Color name
RGB
HSL
CMYK
#EFCE73
Golden Sand
239, 206, 115
44, 79, 69
0, 14, 52, 6
#A0302F
Stiletto
160, 48, 47
1, 55, 41
0, 70, 71, 37
#FCD355
Dandelion
252, 211, 85
45, 97, 66
0, 16, 66, 1
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, connecting customers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages advanced technology, logistics, and payment solutions to redefine the shopping experience in the region. The platform features a vast selection of brands and sellers, aimed at serving 300 million customers by 2030.
Lazada operates LazMall, the largest virtual mall in Southeast Asia, connecting shoppers with over 32,000 leading local and international brands while ensuring product authenticity, fast delivery, and a comprehensive return policy. Additionally, Lazada Marketplace allows retailers to access a broad customer base, providing various services to promote sales across 18 categories, including health, beauty, and home appliances. Its cross-border services introduce Southeast Asian brands to global markets, featuring an extensive range of products delivered within seven days. With its commitment to security and seamless transactions, Lazada continually enhances the eCommerce landscape in the region.
Brand industry
E-commerce and Shopping
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