Alive & Thrive

Alive & Thrive is a vital initiative dedicated to enhancing the health and well-being of women and children through optimal nutrition. With a mission to save lives and prevent illnesses, Alive & Thrive focuses on promoting maternal nutrition, breastfeeding, and complementary feeding practices. By leveraging its evidence-based frameworks and a robust network of partners, the initiative works to address barriers and foster a brighter future for families.

The brand offers various tools and resources, including the Cost of Not Breastfeeding Tool and the Green Feeding Tool, which highlight the significance of breastfeeding as a sustainable practice. Furthermore, Alive & Thrive provides e-learning courses for health professionals, enabling them to expand their knowledge on infant and young child nutrition. Their active engagement in research and community programs, such as the successful breastfeeding intervention in Lagos State, Nigeria, demonstrates their commitment to improving dietary practices. With a focus on reducing inequalities and supporting health initiatives globally, Alive & Thrive is at the forefront of maternal and child nutrition advocacy.