All On is a brand focused on improving access to energy for Nigerian households and SMEs, with a particular emphasis on the Niger Delta region. Their mission is to increase access to commercial energy products and services in under-served off-grid energy markets. All On operates based on a set of core values, including honesty, integrity, respect for people, teamwork, professionalism, and commitment to positive impact.

They are guided by principles that prioritize maximizing benefits for Nigeria and the Niger Delta, ensuring compliance with laws and regulations, supporting sustainable development, adhering to health, safety, security, and environmental (HSSE) standards, and staying outside of political activities. The brand offers various initiatives and programs to achieve their goals, such as impact investing, enabling finance, and creating an enabling environment. They also have the All On Hub and the DART Program, which focus on collaboration and innovation in the energy sector.

Through their efforts, All On aims to empower communities, create opportunities, and contribute to the clean energy transition in Nigeria