Belfleur, formerly Allflor, is a Belgian B2B flower and plant wholesaler serving florists, garden centres, event professionals, markets and other wholesale customers in Belgium and France. Established in 1991, the company supplies fresh flowers and plants sourced each morning from Dutch auctions and growers, including its own production. Its digital platform presents the day’s assortment, with more than 12,000 flowers and plants photographed fresh each day. Professional customers can place orders online and, for orders made before 11 a.m., receive same-day delivery using Belfleur’s own transport, including overnight deliveries prepared for opening time.

Alongside flowers and plants, Belfleur offers vases, decorations and accessories from established partners, available in the same order. Its in-house bouquet workshop creates arrangements tailored to individual shops and customers. The company’s service combines daily sourcing, quality checks and direct delivery, while replacing its former counter-based approach with online ordering and retaining personal service. Access to the full daily assortment is reserved for registered professional customers.