Alliance Gravity is a leading data media alliance in France, dedicated to making actionable navigation and CRM data accessible to advertisers and agencies. Based in Paris, it unites a diverse range of publishers from telecommunications, media, e-commerce, and services, creating a substantial and granular reservoir of data. The alliance successfully collects and unifies over 2 billion data events monthly, supporting 750 advertising targeting segments to enhance the performance of client campaigns.

With a network of more than 250 websites and applications, Alliance Gravity ensures a transparent and reassuring advertising environment. Their customized targeting solutions help businesses effectively reach their marketing goals, leveraging extensive insights into various consumer behaviors, such as new parents and recent movers. Additionally, the alliance is at the forefront of advertising innovation, recently launching “Full-View,” a new video offer that only charges for completed and visible impressions.

At its core, Alliance Gravity embodies the principle that its collective strength surpasses the sum of its individual parts, driving impactful advertising solutions