Seagull is a renowned home-grown lifestyle and leisure brand established in 1971, known for pioneering the concept of pool-in-a-box. This innovation quickly gained popularity, becoming a staple in countless homes across South Africa and beyond. Over the decades, Seagull has expanded its product lineup to include a diverse range of items such as cooler bags, ice bricks, thermal jugs, and outdoor gear for children, enhancing outdoor living experiences.

The brand collaborates with several other reputable names in the industry. Notably, it distributes AfriTrail, OZtrail's camping gear, Bestway's inflatable products, and Char-Broil's barbecue equipment. Their offerings cater to outdoor enthusiasts and families alike, ensuring exceptional quality at competitive prices. Additionally, Seagull’s product catalog features maintenance solutions like Slime for tire care, Pure Pleasure’s luxury electric blankets and bathroom scales, as well as Stingray’s automotive accessories. Committed to excellent customer service, Seagull remains a trusted choice for quality leisure and lifestyle products in South Africa.