ALLRYS is a smart food brand that specializes in natural and sustainable products, specifically designed to provide energy replenishment for athletes and individuals experiencing intense physical or mental exertion. The brand was founded in 2019 by Kata, who was inspired by a fellow ultra-runner struggling with multiple food intolerances. Realizing the lack of suitable refreshments for them, she created vegan rice balls made from natural ingredients and free from additives, which gained popularity among other athletes.

The development of AllRYS products involved collaboration with athletes, experts, mentors, and a supportive startup ecosystem to create a smart food that caters to the users' specific needs, using carefully selected, high-quality ingredients. Led by sport nutritionist and therapist Eva MacPherson, the team continues to innovate and has received multiple awards for their sustainable approach. AllRYS is committed to responsible sourcing and incorporating eco-friendly practices throughout its production processes, including minimizing food waste, consciously designed packaging to reduce plastic waste, and using upcycled ingredients.

They also compensate for the environmental impact caused by plastic usage and prioritize the use of recycled materials for their shipping packaging. By combining sustainability and quality, AllRYS aims to provide nutritious and environmentally conscious products to support athletes and individuals seeking optimal performance