Allure Jewellers

Allure Jewellers is a Hatton Garden jeweller based at 12–13 Greville Street in London, offering diamond jewellery, engagement rings, wedding bands and luxury watches. The brand helps customers explore ring designs and diamond options, with choices including round, oval, emerald and other diamond shapes, as well as solitaire, halo, trilogy and vintage settings. Its collection also includes earrings, pendants and other jewellery, with selected pieces available in different metals, including yellow gold and platinum.

Customers can create their own ring or discuss a bespoke design by appointment. Allure Jewellers also provides jewellery refurbishment, ring resizing, jewellery cleaning, and watch servicing and repairs. Its website features buying guides covering the 4Cs of diamonds, diamond shapes, engagement ring settings, sizing and jewellery care, helping shoppers make informed choices.

Based in London’s jewellery district, the business serves customers shopping for special occasions and everyday pieces, and offers showroom appointments alongside online browsing. Allure Jewellers presents its service as personal and transparent, with customer testimonials highlighting guidance, craftsmanship and attention to detail