Founded in April 2005, the United Real Estate Investment and Development Company (United) is a Saudi closed joint-stock company with a capital of two billion Saudi riyals. United is dedicated to providing innovative real estate solutions in the fields of hotel construction, ownership, operation, and management, as well as tourism resorts, markets, commercial complexes, and investments across various real estate sectors aligned with the company's activities and goals.

United's current strategy focuses on developing real estate and hotel projects in major cities such as Riyadh, Jeddah, and Al Khobar, particularly in the holy cities of Makkah and Madinah. Recently, the company has implemented important measures to revolutionize its project execution, customer service, and resource management following global best practices. United aims to become a profitable global company by efficiently developing meaningful real estate projects to meet shareholders' expectations while maintaining business continuity and diversifying commercial activities.