Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With its commitment to connecting diverse markets through innovative technology, robust logistics, and secure payment systems, Lazada aims to cater to 300 million customers by 2030. As the regional flagship of the Alibaba Group since 2016, Lazada leverages advanced technology and infrastructure to enhance the retail experience.

The platform features LazMall, Southeast Asia's largest virtual mall, which guarantees 100% product authenticity and fast delivery from over 32,000 local and international brands. Additionally, Lazada's Marketplace allows retailers to tap into a vast customer base with comprehensive services designed to boost sales across 18 categories, including health and beauty, fashion, electronics, and home appliances. Lazada also champions cross-border commerce, providing Southeast Asian brands access to global consumers while offering an extensive range of products through its Global Collection channel.