Alpha Feeds is a British brand with over 100 years of history, dedicated to optimizing the health, vitality, and performance of your beloved pets. Founded by a passionate dog owner who couldn't find the quality food he wanted, Alpha Feeds has been making dog food since the '60s. Today, the brand is proudly owned by Cranswick plc, a sustainable food producer.

At Alpha Feeds, we believe in offering no-fuss, drama-free, and great quality products at an affordable price. Our factory has undergone significant investment to ensure that we continue to deliver top-notch products for working dogs, ferrets, and cats. Located on the Nottinghamshire, Lincolnshire border, we work closely with local farmers to source naturally nutritious ingredients straight from the field.

Our team of experienced nutritionists understands the unique needs of working dogs, enabling us to develop optimal fuel for their daily performance. With a range of nutritious and cost-effective recipes and treats, we cater to the needs of dogs, cats, and ferrets alike. Choose Alpha Feeds, a British brand with a championship heritage, and lead the pack with proper food for your proper dogs.

To learn more about Alpha Feeds and where to purchase our products, visit our website