Alpha Timing is dedicated to creating the world's best software for motorsport event organizers, promoters, timekeepers, and karting venue operators. Founded in 2013 by Will Alderson and Will Tew, both of whom have extensive backgrounds in karting and software development, Alpha Timing was born from their shared passion for racing and a desire to improve the management of large events. The company's offerings include a versatile suite of tools tailored for various clients, ranging from clubs and national championships to go-karting centers.

Key products include advanced timing systems, online entry and booking solutions, live timing features, and comprehensive activity center management with Alpha Flow. With a focus on flexibility and user-friendliness, Alpha Timing is committed to meeting the unique needs of each client, ensuring they can rely on efficient and effective software during busy events. Their mission is to enhance the motorsport experience for everyone involved, making event management seamlessly efficient