The Alresford Pigs Association is a well-established brand that has been offering financial assistance to those in need in Alresford and the surrounding villages for over 40 years. They provide support to various organizations and individuals, including schools, families, and senior residents. Some of the areas they have contributed to include education, sports, youth groups, white goods for families, and mobility aids.

The brand raises funds by actively participating in community events such as the Alresford Show, Watercress Festival, and the bi-annual Duck Race. They also take charge of erecting and maintaining the town's festive Christmas trees and lights, making sure the holiday season is special for everyone.

Membership in the Alresford Pigs Association is open to all, and they welcome new members who can join through a recommendation from an existing member.

As a registered charity, the Alresford Pigs Association is committed to making a positive impact in the community and has been doing so for over 45 years.