Alterego

Alterego is a high-impact branding agency that helps organisations build distinctive, strategically grounded brands. Its approach centres on three pillars: brand positioning, brand design and activation. The agency supports clients in making clear positioning choices to reach their audiences effectively, then translates each brand’s identity and message into a coherent visual expression. It also helps bring brands to life across physical and digital channels, aligning messages and materials to encourage action.

Alterego’s services include branding, concept development, logo design and art direction, alongside work on websites, visual identities and packaging. Its portfolio features projects for brands and organisations including Sayah, Tussock Jumper, Rynbende, Glowfarms, Food&i and BRITTcare. Client examples also describe support with brochures, recruitment websites, packaging and broader communication materials.

Based in The Hague, Alterego lists Amsterdam and New York among its locations. The agency presents itself as a collaborative, practical partner, with clients highlighting its creative ideas, clear communication, flexibility and ability to turn early-stage or loosely defined needs into concrete brand solutions.