Unclaimed brand
Wellness for outsiders—rooted in intention, self-expression, and ritual. | Alternative Options for Alternative People™
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Hex Code
Color name
RGB
HSL
CMYK
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#E5E5E5
Mercury
229, 229, 229
0, 0, 90
0, 0, 0, 10
Alternative Options is a lifestyle and wellness brand for people who value self-expression, intention, and ritual. Describing its approach as “heavy culture meets elevated wellness,” the brand brings alternative style together with a range of beverage, apparel, accessory, and wellness offerings.
Its beverage selection has included Brütal Bërry and KittiePIG non-alcoholic beer, as well as roasted coffee. The site also features an organic light roast coffee collaboration with Souleye, identified as in research and development, and wellness gummies that are likewise still in development. Availability varies: some listed beverages are marked sold out or on sale as end-of-line products.
For clothing, Alternative Options offers pieces such as a vintage washed frayed fleece hoodie, a snow-washed raw-hem T-shirt, and classic stripe-trim basketball shorts. Its wider lifestyle range includes accessories and KATS EYES lashes. The brand also publishes wellness and culture blog content, including a “Rituals” feature, and invites customers to sign up for email updates about deals and new products.
Brand industry
Lifestyle
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Year founded
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How do I download the Alternative Options logo?
The Alternative Options logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Alternative Options' brand colors?
The Alternative Options color palette uses the hex codes #000000 and #E5E5E5.
The Alternative Options name, logos and brand assets are trademarks of Alternative Options and its affiliates. Brandfetch isn't affiliated with or endorsed by Alternative Options. Their use is subject to Alternative Options's brand guidelines.