Serving the Jeddah chamber for over 74 years, the main magazine of trade has been an important platform for traders, businesses, and companies alike. Playing an active role in building bridges of communication, offering support for their activities and causes, as well as engaging with and promoting important issues. The magazine focuses on various topics such as economics, finances, personal encounters, cars, telecommunications, technology, lifestyle, real estate, medicine, healthcare, tourism, and major company news.

Projects include Emirat and the Economic City Development Company as well as Al Oraikom for Development, creating strategic collaborations to develop a tourist destination. In addition, leading companies worldwide are partnering in major projects such as designing Jeddah's sports stadium. With a strong emphasis on business, it fosters an environment that encourages entrepreneurship and innovation through global exhibits and business events.