Altura is a technical cycling apparel and equipment brand, established in 1997 and designed in the UK. Its products are developed for changing weather and varied riding, with a focus on helping cyclists stay comfortable, visible and ready to perform. The range serves men, women and children, and includes jerseys, jackets, base layers, bib shorts and tights, trousers, gloves, socks, overshoes and other riding accessories. Collections such as Nightvision, Endurance, Esker, Airstream and Progel offer options for different needs and styles.

Altura also sells cycling helmets and a broad selection of luggage, including backpacks, panniers, bar bags, frame packs, saddle bags and dry bags, as well as Tortec racks. Product examples include waterproof jackets, reflective helmets, cargo shorts and waterproof cycling bags. The brand’s stated aim is to make cycling kit that can move from riding into everyday life. Altura offers free UK delivery on orders over £40, 30-day UK returns and a two-year warranty.