Alura. ro is a brand that aims to provide high-quality footwear and materials to women. They offer a wide range of non-commercial shoe designs, allowing their customers to enjoy the advantage of versatility.

Alura believes in sustainable styles that withstand the test of time, offering timeless fashion with a twist and a lot of hand-made love. The founder and CEO, Raluca Haulica, created Alura with the purpose of offering women in the professional, entrepreneurial, and corporate environments a comfortable alternative to wearing uncomfortable and painful shoes. Despite not being passionate about shoes initially, Raluca wanted to create something unique that would make the lives of women better, brighter, and more enjoyable.

At Alura, they prioritize authenticity, attention to detail, and care for every woman in their community. Their mission is to provide not only high-quality materials and comfortable designs but also a personal experience. From packaging to customer service and limited-edition products, Alura wants their customers to feel like they belong to a community of women who embrace uniqueness, authenticity, quality, and value.

Alura and Alura Premium work with experienced workshops and factories renowned for their craftsmanship and use of high-quality materials. Before including a product in their collections, Alura ensures that it passes their rigorous quality test. All the leather used in their collections is sourced from Italy, and every piece is handmade.

Alura believes in the reuse of products and aims to create items that withstand the test of time. Join the Alura community and stay updated on the latest discounts and news by subscribing to their newsletter. Alura is committed to providing an enhanced experience to their customers and believes in being as close as possible to them.

Don't miss the opportunity to interact with their founder, Raluca, and enjoy exclusive offers in the Femeia Alura Facebook group