Zeina Group, founded in Egypt in 1988 by Engineer Abdul Karim Natout, is a renowned brand in the tissue industry. Starting with their converting plant, Zeina brand for tissue products quickly became a household name, known for their pocket and facial tissues as well as other premium tissue products. The company's commitment to quality earned them an excellent reputation, leading to their leading position in the Egyptian market today.

With a focus on manufacturing world-class tissue made from 100% pure virgin pulp, Zeina Group's dedication to excellence and strategic marketing strategies contributed to the growth of per capita consumption in Egypt. To meet their rapid growth, the company acquired a second converting plant in 10th of Ramadan City in 1999, and their market share continued to expand through highly effective distribution.

In 2007, Zeina Group made a strategic decision to invest in a tissue mill, ensuring self-sufficiency in raw materials and expanding into a new business field. Today, the group holds internationally recognized certifications such as ISO 9001, ISO 14001, and ISO 18001, showcasing their achievement as a quality-oriented brand.

Zeina Group also exports environmentally friendly products, gaining a reputation for quality and reliability. Their customer base spans across three continents, including the United Kingdom, Turkey, Estonia, Hungary, Venezuela, Syria, Lebanon, Libya, Tunis, Algeria, Saudi Arabia, Iraq, Cameroon, Ghana, and Ethiopia.

The brand's mission is to supply premium products that enhance consumers' daily lives, while their vision is to maintain leadership and growth in the local market and expand their global presence. Through their companies, Zeina Group employs over 1000 dedicated employees engaged in the full value chain of tissue production and distribution.

With a commitment to excellence, Zeina Group continues to be a trusted brand, both locally and globally.