Fiji Agromarketing, operating under the Agricultural Marketing Authority (AMA), is dedicated to boosting economic growth in rural, remote, and maritime communities by facilitating the purchase, sale, and export of agricultural and aquaculture produce. Their diverse product range includes cassava, coconut milk, taro, reef fish, fruits, vegetables, honey, kava, and virgin coconut oil. In addition to offering a Fish Unit and Retail Counter, they provide Extension Services and value-adding options like pineapple & pawpaw candy and Ivi (Tahitian Chestnut).

AMA's strategic objectives focus on creating sustainable market linkages, promoting youth employment in agriculture, expanding financial inclusion, and enhancing commercial agriculture. Through initiatives like establishing collection centers, supporting contracted farming models, and fostering farmer clusters, Fiji Agromarketing strives to increase agricultural trade, product portfolio growth, and farmer participation for a prosperous and inclusive agriculture sector