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Hex Code
Color name
RGB
HSL
CMYK
#684AAD
Studio
104, 74, 173
258, 40, 48
40, 57, 0, 32
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, offering a comprehensive shopping experience across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada leverages cutting-edge technology to connect diverse consumers to over 32,000 international and local brands through its platform, including LazMall and Lazada Marketplace. LazMall guarantees 100% product authenticity, swift delivery, and a 30-day return policy, elevating online retail standards.
Meanwhile, Lazada Marketplace empowers retailers with access to millions of customers and provides support through secure payment options and robust customer service. The company's extensive logistics network, complemented by a strong digital infrastructure, ensures efficient order fulfillment, while innovative solutions in payments foster confidence in online transactions. Above all, Lazada's vision is to reshape the shopping landscape by combining convenience and entertainment, aiming to serve 300 million customers by 2030.
With its commitment to evolving the retail experience, Lazada continues to lead the industry forward
Brand industry
E-commerce and Shopping
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