Amanda C. Watts is a renowned productisation specialist dedicated to transforming the operational models of accounting, bookkeeping, and fractional CFO practices. After experiencing her own journey from burnout to success, Amanda has partnered with over 3,000 practices across 23 countries, generating an impressive £47 million in additional revenue for her clients. Her unique methodology, the Productised Freedom Practice™, empowers practice owners to streamline their services, enhance profitability, and reclaim their time.

Through her Business Advisor Academy, Amanda has certified over 200 practitioners, equipping them with the skills needed to attract ideal clients, set appropriate pricing, and build sustainable business strategies. As an accomplished author of three best-selling books and a host of the Business Advisor Podcast, she shares invaluable insights drawn from over a decade of experience and significant investment in mastering marketing, positioning, and relationship building. Amanda's mission is to ensure no practice owner must sacrifice their personal life for their professional success.