Unclaimed brand
All-in-one real estate platform combining CRM, IDX websites, lead generation and agentic AI. See how agents, teams and brokerages close more deals.
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Hex Code
Color name
RGB
HSL
CMYK
#3B5CDE
Royal Blue
59, 92, 222
228, 71, 55
73, 59, 0, 13
#44019C
Pigment Indigo
68, 1, 156
266, 99, 31
56, 99, 0, 39
#93C6EC
Cornflower
147, 198, 236
206, 70, 75
38, 16, 0, 7
Lofty provides an all-in-one technology and marketing platform for real estate professionals, including agents, teams, brokerages, and lenders. Its tools bring together customer relationship management, IDX websites, lead generation, marketing automation, transaction management, and agentic AI to help users manage operations and develop sales opportunities. The Smart CRM identifies and nurtures prospects, while AI agents can capture and qualify leads, book appointments, support homeowner outreach, and automate social media tasks.
Lofty also offers customizable, search-optimized IDX and hyperlocal websites, a WordPress IDX plugin, mobile apps, and a customer-facing home search app. Marketing services include managed advertising across Google, Facebook, and Microsoft, listing promotions, direct mail, local SEO, and content aimed at AI search and answer engines. Additional products include a power dialer, automated Smart Plans, back-office support, and tools for transaction workflows.
Lofty supports implementation with guided onboarding, data migration, brokerage rollout services, and phone and email assistance. The company also provides training, integrations, and educational resources for real estate technology and business growth
Brand industry
Business and Consumer Services
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How do I download the Lofty logo?
The Lofty logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lofty's brand colors?
The Lofty color palette uses the hex codes #3B5CDE, #44019C and #93C6EC.
The Lofty name, logos and brand assets are trademarks of Lofty and its affiliates. Brandfetch isn't affiliated with or endorsed by Lofty. Their use is subject to Lofty's brand guidelines.
