Amarélia Jewelry is an independent handcrafted jewelry brand designed in-house by owner and jewelry artist Eliana Poumbrou. With roots in São Paulo and a studio in Athens, Greece, Poumbrou brings together cultural influences, traditional techniques, and personal storytelling. The brand offers earrings, bracelets, necklaces, rings, pendants, and cuffs, including fine jewelry, one-of-a-kind pieces, and bespoke creations.

Its collections draw inspiration from nature and heritage. Poesia celebrates patterns found in leaves and petals, along with light, color, and cosmic rhythms. Aionia preserves the detail of heirloom lace in metal through the lost-wax casting method. The fine jewelry collection features hand-selected precious gems, including Brazilian gemstones, shaped into distinctive designs. Amarélia’s making process includes wax carving, soldering, traditional casting, beading, and hand-assembly.

Customers can shop online, request help directly from the maker, and arrange custom pieces. The brand ships worldwide and offers free delivery on orders over €80 within Greece, as well as a six-month repair guarantee. Amarélia pieces are also available at selected locations in Greece, including Athens and Spetses.