Amaro Lucano is an iconic Italian liqueur brand created from a secret recipe developed by Cavalier Pasquale Vena in 1894. This esteemed beverage, celebrated for its unique blend of over 30 herbs, has gained global recognition from New York to Shanghai. The brand offers a diverse range of products, including the original Amaro Lucano, a mint variant, and the limited-edition Lucano Anniversary, crafted to commemorate 120 years of tradition.

Under the stewardship of the Vena family, Amaro Lucano stands as a testament to four generations of passion and expertise in herbalism. Nestled in Pisticci, an area known for its rich herbal landscape, the company utilizes the best local ingredients through meticulous processes that include natural drying, infusion, and controlled maturation. The brand has successfully adapted to modern trends while maintaining its storied heritage, famously encapsulated by its tagline, "Cosa vuoi di più dalla vita?" which invites enthusiasts to savor the essence of Italian culture.