Amar Ujala Foundation (AUF) is a prominent entity committed to fostering social change through corporate social responsibility since its inception in 2012. Focused on empowering underserved communities in North India, AUF aims to create a better future by improving access to education, promoting environmental sustainability, and enhancing social inclusion. The foundation's flagship initiative, the Atul Maheshwari Scholarship, supports meritorious students from economically disadvantaged backgrounds, while also emphasizing vocational training for women.

AUF runs a variety of impactful programs, including health camps, cancer awareness initiatives, and environmental campaigns, enhancing well-being across diverse communities. With its operations spanning six states and two union territories, AUF engages in about 5,364 activities, reaching over 500,000 beneficiaries. The foundation's initiatives are deeply rooted in compassion and innovation, striving to provide equitable opportunities and uplift marginalized groups. Through its dedicated efforts and strategic partnerships, AUF continues to create a more inclusive society, transforming lives and building hope in every corner it reaches.