Amaware is an AI visibility and SEO platform that helps businesses understand how they appear in AI-powered search and improve their chances of being recommended to buyers. It checks questions customers ask across services including ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, showing which brands are mentioned and which sources are cited. Users can track prompts daily, compare their visibility with competitors, and see the answers in which competitors appear instead.

For each missed opportunity, Amaware provides prioritized recommendations, such as publishing a comparison page, article, guide or online reply. The platform can connect with AI assistants including Claude and ChatGPT through its MCP integration, allowing them to use recommendations to help create content and other materials for users to review and publish. Amaware also supports publishing approved articles to websites using platforms such as WordPress, Webflow, HubSpot and Next.js. Its subscription plans serve individual brands, marketing teams and organizations managing several brands, with options for prompt tracking, content production and team access.