Amazon
Claimed brand
Buy and sell online among millions of products in stock. Free shipping from €25. Your items at low prices: books & media, tech, fashion, toys, sports, home, and much more.
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Amazon Logo & Icon (SVG, PNG)
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Amazon's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0678FF
Azure Radiance
6, 120, 255
213, 100, 51
98, 53, 0, 0
#97C0EE
Cornflower
151, 192, 238
212, 72, 76
37, 19, 0, 7
#05C467
Jade
5, 196, 103
151, 95, 39
97, 0, 47, 23
About Amazon
Amazon is committed to sustainable development because it benefits everyone: the planet, businesses, customers, and the communities in which the company operates. Discover what Amazon is doing to promote sustainability. As the world's largest private purchaser of renewable energy, Amazon is on track to power its operations with 100% renewable energy by 2025.
They are also actively working to reinvent and simplify their eco-friendly packaging solutions, having eliminated over 1. 5 million tons of packaging and reduced packaging weight by 38% since 2015. In terms of transportation, Amazon is implementing innovative solutions to decarbonize its network and partnering with industry leaders to accelerate change.
As an employer, Amazon strives to be the best by offering competitive wages, benefits, and promoting diversity, equity, and inclusion. They also prioritize human rights by working with specialized organizations to ensure diligence in their business practices. Additionally, Amazon supports charitable organizations and invests in local communities where its employees and customers live and work.
With a focus on progress and innovation, Amazon is dedicated to pushing the boundaries of what is possible and addressing the major challenges of our time
Brand industry
E-commerce and Shopping
Company type
Public Company
Year founded
2000
Company size
10,001+ employees
Tags
Online retail marketplace
E-commerce and delivery
Books and media
Electronics and computers
Digital entertainment
Amazon logo FAQ
What does Amazon's branding look like?
Amazon.fr’s visual identity centers on a high-contrast ecommerce system: the Amazon wordmark in Amazon orange, a predominantly white canvas, and bold black/gray navigation and headings. Marketing modules and category tiles use clean, card-like blocks with strong typographic hierarchy (large, legible sans-serif headlines) and product imagery; prominent promotional areas use saturated color panels (notably Amazon red) with large overlaid offer text.
What are Amazon's brand colors?
The Amazon color palette uses the hex codes #0678FF, #97C0EE and #05C467.