Amazon is a customer-facing technology and commerce brand whose offerings span online shopping, digital content, and connected devices. Its marketplace features products across categories including books, electronics, clothing, home goods, beauty, groceries, toys, and automotive accessories. Amazon also provides digital services such as Prime Video, Audible, Kindle, Alexa, and Amazon Pharmacy, alongside delivery, subscription, and customer-support services.

One of its software products, Amazon Silk, is a web browser available on compatible Fire tablets, Fire TV devices, and Echo Show devices. It lets customers visit websites, check email, shop, and search the web. Silk includes features such as private browsing, browsing-history controls, adjustable privacy settings, and optional customized recommendations on some Fire tablets. Amazon explains that the browser may collect usage data to operate and improve its services, while providing settings for managing certain data-sharing choices. Search queries entered in Silk may be sent to a third-party search engine, which users can change in the browser settings.