AMBA

AMBA, the Asociación de Management Bancario, is an Argentine nonprofit civil association bringing together professionals and organizations across banking, fintech, payments, technology, marketing, finance, business, and human resources. Formerly known as the Asociación de Marketing Bancario Argentino, it has broadened its focus to address the changing financial services landscape, including innovation, digitalization, and evolving customer expectations. AMBA provides a forum for industry leaders, specialists, companies, and providers to exchange knowledge, share practices, and build strategic connections.

Its activities include events and meetings, such as AMBA 360 and the AMBA Innovate Payments Summit, as well as professional and academic training opportunities, including a postgraduate program associated with FCE UBA and a business school. The association also supports ongoing learning, research, professional development, and the adoption of good practices. Through collaboration and networking, AMBA aims to encourage financial inclusion, promote the development of finance in society, and foster a continuously evolving financial ecosystem with a focus on sustainability