Unclaimed brand
American Barbell: Premium barbells, weights & racks for home gyms, colleges, military, & major chains. Elevate your strength training today.
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Hex Code
Color name
RGB
HSL
CMYK
#8B1D1D
Old Brick
139, 29, 29
0, 65, 33
0, 79, 79, 45
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#1C1C1C
Cod Gray
28, 28, 28
0, 0, 11
0, 0, 0, 89
American Barbell is a US-based fitness equipment manufacturer with a global reach and a history dating back to 1978. The company designs, manufactures, markets, distributes, and sells commercial-grade strength and conditioning equipment for home gyms, colleges, military and government facilities, and commercial fitness chains. Its products include barbells for multipurpose, Olympic, powerlifting, and specialty training; bumper, Olympic, urethane, and fractional plates; dumbbells; kettlebells; racks, rigs, benches, and storage; cable attachments; and accessories such as belts, collars, straps, and resistance bands. The range also covers conditioning equipment, including bikes, balls, plyo boxes, sleds, and weighted vests.
American Barbell emphasizes safety testing, production control, durability, and customer collaboration. It offers complete gym solutions that can include customized weights and color options, strength and conditioning equipment, cardio machines, storage, and flooring. The company also provides expert planning support, using design technology and 3D renderings to help clients arrange their spaces around their needs and budgets. Its collaborations include the NFL, the US Military, and major fitness chains.
Brand industry
Health
Company type
Privately Held
Year founded
Suggest founded year
Company size
51-200 employees
Olympic barbells
Urethane bumper plates
Urethane dumbbells
Commercial gym strength equipment
Strength training racks and rigs
How do I download the American Barbell logo?
The American Barbell logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does American Barbell's branding look like?
The American Barbell mark pairs a compact shield emblem with a bold, tightly set name, giving the identity a clear equipment-maker and strength-training character. Its visual system favors strong, condensed display lettering alongside straightforward supporting sans lettering, black and gray foundations with red accents, and high-contrast product photography of precision-made bars, weights, and training equipment in orderly, functional layouts.
What are American Barbell's brand colors?
The American Barbell color palette uses the hex codes #8B1D1D, #FFFFFF and #1C1C1C.
The American Barbell name, logos and brand assets are trademarks of American Barbell and its affiliates. Brandfetch isn't affiliated with or endorsed by American Barbell. Their use is subject to American Barbell's brand guidelines.
