American Fashion is a leading brand in the fashion industry, offering a wide range of fashion apparel and accessories. With a unique business model, American Fashion handles everything from design, sourcing raw materials, manufacturing, to distribution, including wholesale and retail. The brand encompasses five distinct lines: iBasic, iBasic365, iBX, Isla Vista, and Zenna.

iBasic focuses on providing high-quality everyday underwear for the whole family at affordable prices. Isla Vista stands out with its swimwear and beach accessories, providing affordable and comfortable products for modern women. It is the first and only brand in Vietnam to offer a one-stop shopping experience.

Lastly, Zenna offers premium lingerie, loungewear, and sleepwear for women who value self-love and understanding. Each brand sets itself apart with its fashionable designs, excellent quality, and competitive prices. American Fashion aims to become a sustainable and top fashion company, delivering genuine value to its customers, employees, partners, and shareholders.

It strives to provide customers with quality products and services at the best prices, unique and convenient shopping experiences. The company values its employees, offering an ideal work environment based on cooperation, respect, honesty, creativity, and passion. Moreover, American Fashion is a reliable and professional partner, providing dedicated cooperation and support in its collaborations.

Lastly, the company ensures optimal protection and benefits for its shareholders. With its diverse range of brands and commitment to excellence, American Fashion is dedicated to meeting the fashion needs of its discerning customers