American Life Financial
@americanlifefinancial.com
American Life Financial provides LIFECO-backed commercial bridge loans nationwide. Fixed-rate CRE loans with quick decisions and reliable term sheets.
American Life Financial's Company Logos


American Life Financial's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#D8403D
Valencia
216, 64, 61
1, 67, 54
0, 70, 72, 15
#AAD7F6
Sail
170, 215, 246
204, 81, 82
31, 13, 0, 4
#9D0606
Totem Pole
157, 6, 6
0, 93, 32
0, 96, 96, 38
About American Life Financial
Not So Hard Money is a prominent brand in the lending industry, specializing in providing flexible financing solutions in Arizona and several other states. As a well-established hard money lender with over 67 years of experience, Not So Hard Money offers a range of loan options including Commercial, Investment, Bridge, and Cash Out loans, with amounts ranging from $250K to $2M. Their loans serve as an ideal alternative for investors who cannot qualify for traditional bank financing, as well as those in need of longer-term loans with lower rates and fees compared to typical hard money loans.
Operating under the umbrella of American Life Financial Corporation and backed by American Savings Life Insurance Company, Arizona's oldest private money lender established in 1954, Not So Hard Money ensures that all loans are willingly funded and serviced. Experience the convenience of Not So Hard Money's lending solutions and apply now to get started on your investment journey
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Finance
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