Unclaimed brand
American Rare Earths' Halleck Creek Project in Wyoming is securing a long-term U.S. supply of critical rare earth magnet metals for national security, defense, and advanced manufacturing.
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Hex Code
Color name
RGB
HSL
CMYK
#275E9B
St Tropaz
39, 94, 155
212, 60, 38
75, 39, 0, 39
#EBC485
Rob Roy
235, 196, 133
37, 72, 72
0, 17, 43, 8
#B23027
Tall Poppy
178, 48, 39
4, 64, 43
0, 73, 78, 30
American Rare Earths is a rare earths company focused on developing a domestic U.S. supply of materials used in permanent magnets and advanced manufacturing. Its flagship Halleck Creek Project in Wyoming is described as a large, scalable resource with the potential to supply both light rare earths, including neodymium and praseodymium, and heavy rare earths such as dysprosium and terbium. The company says the deposit could support U.S. needs for more than 100 years, helping reduce reliance on foreign supply and serve national security, defense, and manufacturing industries.
American Rare Earths is pursuing development and permitting on Wyoming state land and minerals, with a stated focus on advancing the project toward near-term production and enabling future expansion. The company also shares project updates, technical and corporate presentations, fact sheets, announcements, and financial reports through its investor resources. Its website provides information about rare earths, the Halleck Creek Project, leadership and governance, company news, and ways to request information or subscribe for updates.
Company type
Public Company
Year founded
1999
Company size
11-50 employees
Wyoming rare earths development
Halleck Creek deposit
Light and heavy rare earth elements
U.S. permanent-magnet supply chain
Rare earths mine permitting
How do I download the American Rare Earths Limited logo?
The American Rare Earths Limited logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does American Rare Earths Limited's branding look like?
The American Rare Earths wordmark presents the company name in a straightforward text treatment, without a distinctive emblem or letterform device. Its visual identity is corporate and industrial, combining clean, functional typography with a restrained palette, project and resource imagery, and information-dense investor layouts.
What are American Rare Earths Limited's brand colors?
The American Rare Earths Limited color palette uses the hex codes #275E9B, #EBC485 and #B23027.
The American Rare Earths Limited name, logos and brand assets are trademarks of American Rare Earths Limited and its affiliates. Brandfetch isn't affiliated with or endorsed by American Rare Earths Limited. Their use is subject to American Rare Earths Limited's brand guidelines.
