Unclaimed brand
Our mission is to preserve African wildlife by funding effective local conservation organizations in Africa. We do this by collaborating with a variety of artisans and skilled craftsmen to bring you ethically sourced and made apparel, footwear and home ware from Eastern Africa.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#8490A6
Regent Gray
132, 144, 166
219, 16, 58
20, 13, 0, 35
#E0BB6D
Apache
224, 187, 109
41, 65, 65
0, 17, 51, 12
#4F2B0B
Cioccolato
79, 43, 11
28, 76, 18
0, 46, 86, 69
American Rhino is a purpose-driven fashion brand founded in 2016 by Chris Welles, inspired by his transformative family vacation to Kenya. With a mission to support Kenyan wildlife conservation and empower local communities, American Rhino began its journey participating in the Rhino Charge, an off-road motorsport event that raises funds for conservation efforts. Initially focusing on hats and t-shirts, the brand now offers a diverse collection, including Nomand low-top and Lamu high-top sneakers, meticulously crafted in East Africa.
American Rhino prioritizes sustainability and ethical practices, with over 95% of its products manufactured locally. Utilizing Kikoy, a traditional Kenyan textile, the brand has created versatile and stylish apparel synonymous with its identity. By donating 10% of all purchases to the American Rhino Foundation, the brand reinforces its commitment to positive impact. Join American Rhino in celebrating the spirit of Kenya while contributing to vital conservation efforts and supporting local economies. Discover unique fashion that marries style, purpose, and community engagement.
The American Rhino name, logos and brand assets are trademarks of American Rhino and its affiliates. Brandfetch isn't affiliated with or endorsed by American Rhino. Their use is subject to American Rhino's brand guidelines.
