Amidon Jewelers is a fine jewelry retailer in West Lebanon, New Hampshire, known for its selection of diamonds, gemstones, and designer jewelry. The store offers tax-free shopping and helps customers find pieces for engagements, weddings, anniversaries, and everyday wear. Its collections include natural and lab-grown diamond engagement rings, wedding bands, rings, earrings, bracelets, necklaces, pendants, and chains, alongside gemstone, gold, and pearl jewelry. Shoppers can browse ready-to-wear designs or build a ring by choosing a setting and center diamond.

For customers seeking something personal, Amidon Jewelers provides custom design support, helping bring jewelry ideas from concept to finished piece. The store also offers financing and jewelry repair, with service and care intended to keep treasured pieces looking beautiful. Its educational resources cover diamonds, certification, gemstones, pearls, precious metals, and jewelry care, helping customers make informed choices. Amidon Jewelers presents its team as knowledgeable and welcoming, emphasizing thoughtful guidance without pressure. The website also highlights a price guarantee, warranty information, and customer stories from happy couples.