AMORELIE is a brand that has been leading the way in the sexual wellness industry for the past ten years, encouraging individuals to have happy and sexually fulfilling relationships with themselves and others. We value and promote diversity, creating an environment where everyone can explore their sexuality freely. As ambassadors for our brand, we speak on its behalf and aim to be a part of your bedroom experience every day.

In 2014, our founders Lea-Sophie Cramer and Sebastian Pollok established AMORELIE as a modern online shop for stylish and high-quality sex toys, lingerie, and personal care products, with the mission of removing the stigma around sex toys. We expanded to Austria, Switzerland, France, and Belgium, and gained investment from ProSiebenSat. 1.

We also launched the AMORELIE Toyparty, a direct sales model similar to a Tupperware party but with sensual toys. In 2017, our own brand products became available at various retailers, both online and offline, including dm, Edeka, Media Markt, and Karstadt. We published the AMORELIE Sex Report So lieben wir, a representative study on the love lives of Germans.

In 2020, we celebrated our #sixyearsofsex anniversary with a bang and continued to celebrate with a big summer festival at the CSD Parade in Berlin, emphasizing the importance of a queer corporate culture. We also revamped our brand with a new look and feel, embracing the motto Sex your way to reflect the diversity of human sexuality. Additionally, we launched the AMORELIE Toys and launched the #StayHomeAndFuck campaign during the COVID-19 pandemic to bring people closer together.

Looking ahead, we are excited about the future. In 2022, we introduce our vibrant new toy brand, AMORELIE Joy, which focuses on simplicity and colorful designs. We also launched a new sex podcast called Ich hab noch nie (I've never.

) hosted by Jenni and Vicky, who share their experiences and challenges to elevate their sex lives. Furthermore, we partnered with BVG, the Berlin public transportation company, to ensure people had a safe journey during the CSD Parade by providing a special ticket that included transportation