It describes its products as clean, cruelty-free and PETA-certified, with eco-friendly formulas created for everyday skincare. Its range includes cleansers, toners, essences, serums, moisturizers, sunscreens, masks, eye and lip care, makeup and body care, as well as sets, gifts and travel sizes.

The brand organizes products around ingredients and skin concerns, offering collections featuring Green Tea, Vitamin C, retinol, volcanic ingredients, cherry blossom and other featured ingredients. Its products address needs such as hydration, pores, troubled skin, dullness, sensitivity and sun protection. Featured items include Green Tea Hyaluronic Cream, Green Tea PDRN Firming Serum, Vitamin C Rapid Dark Spot Serum and broad-spectrum sunscreens.

Customers can explore offers, build skincare bundles, subscribe for recurring deliveries and earn rewards through the innisfree program. The website also provides a routine finder and information about the brand’s pledge and recycling initiatives. innisfree presents skincare for daily use alongside planet-friendly practices and a broad selection for different routines.