Amotai is a leading brand in Aotearoa, connecting buyers to Māori and/or Pasifika owned businesses. Their mission is to promote supplier diversity and development in New Zealand, unlocking procurement opportunities and enabling meaningful connections with Māori and Pasifika businesses. Amotai works closely with government, corporate, and Iwi organizations to facilitate these connections and unlock opportunities for Māori and Pasifika-owned businesses.

At Amotai, they verify and maintain a national database of Māori and Pasifika-owned businesses that are ready to work. They also provide practical advice and support to buyer members, helping them successfully engage with more Māori and Pasifika-owned businesses. This practice, known as supplier diversity and development, is at the core of what Amotai does.

Amotai is not just a brand, it is a center of excellence in supplier diversity, connected to global supplier diversity intermediaries and sharing international best practices. They have learned from their tuakana (elder siblings) in Australia, Supply Nation, and collaborate with Government to inform policy through practical evidence of supplier diversity in action. Amotai is driven by their values of whanaungatanga (relationships), mana motuhake (self-determination), manaakitanga (active generosity and support), and kairangatira (excellence).

Their ultimate ambition is to significantly increase total contract value (revenue) for Amotai businesses year on year. In the Aotearoa landscape, Māori and Pasifika businesses play a crucial role in creating a more inclusive and sustainable New Zealand economy. Through entrepreneurship, these businesses can build wealth for their families and communities, employing a proportionately larger number of Māori and Pasifika people compared to other organizations.

Amotai is grateful for the ongoing support of their funders and partners who share their vision of shared prosperity in New Zealand. They are committed to creating a sustainable pipeline of opportunities that enable the growth of Māori and Pasifika-owned businesses. Subscribe to Amotai's e-newsletter to stay updated with their latest news and initiatives.

Together, let's unlock the potential of Māori and Pasifika-owned businesses for a prosperous future