Unclaimed brand
Da 95 anni nella storia di Milano. Premio Compasso d’Oro ADI 2026.
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Hex Code
Color name
RGB
HSL
CMYK
#EF7D00
Gold Drop
239, 125, 0
31, 100, 47
0, 48, 100, 6
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#373639
Ship Gray
55, 54, 57
260, 3, 22
4, 5, 0, 78
ATM – Amo troppo Milano is a public transport brand focused on helping people move around Milan while supporting a more sustainable city. The company encourages residents and visitors to use public transport and is working toward an entirely electric fleet powered by energy from renewable sources by 2030. Its stated goal is to make Milan one of the first cities in Italy and Europe to offer a fully environmentally sustainable public transport service.
As part of this transition, ATM plans to introduce 1,200 new electric buses by 2030. The initiative is expected to reduce annual diesel consumption by 30 million litres and cut carbon dioxide emissions by 75,000 tonnes. These targets reflect the brand’s emphasis on cleaner mobility and reducing the environmental impact of transport in Milan.
ATM shares information about its work through its website and social media channels, including Instagram, LinkedIn, X and YouTube. Its public commitment combines everyday transport services with long-term investment in electric vehicles and renewable energy.
Brand industry
Travel and Tourism
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How do I download the Azienda Trasporti Milanesi logo?
The Azienda Trasporti Milanesi logo comes in two versions: a logo and an icon. Download as transparent PNG.
What are Azienda Trasporti Milanesi's brand colors?
The Azienda Trasporti Milanesi color palette uses the hex codes #EF7D00, #FFFFFF and #373639.
The Azienda Trasporti Milanesi name, logos and brand assets are trademarks of Azienda Trasporti Milanesi and its affiliates. Brandfetch isn't affiliated with or endorsed by Azienda Trasporti Milanesi. Their use is subject to Azienda Trasporti Milanesi's brand guidelines.
