Amplified

Amplified Intelligence is a pioneering global brand at the forefront of attention measurement in advertising. Founded by Professor Karen Nelson-Field in 2017, our mission is to revolutionize media trading by providing fair and accountable advertising measurement solutions. We believe that attention is a vital and accurate metric in the media landscape.

Our innovative products like attentionTRACE, attentionPLAN, and attentionPROVE offer deep insights into attention profiles for audiences, media buyers, brands, and platforms across various channels like TV, social media, web, BVOD, cinema, audio, and OOH. We are dedicated to developing the world's best attention measurement tools to empower stakeholders in the industry.

Backed by Dr. Karen Nelson-Field's expertise in attention science, our team of dedicated professionals ensures the delivery of cutting-edge attention metrics and data analysis. Amplified Intelligence is the trusted partner for leading brands, agencies, and media owners worldwide. Join us in the evolution of the attention economy and make informed decisions with our groundbreaking solutions.