Amplifii is a creator marketing and distribution platform that helps brands find creators, run campaigns, and measure results in one place. Its tools support three main approaches: Bounties, Marketplace, and Advantage. With Bounties, brands set a brief, reward pool, and terms for multiple creators, then review content and track its performance. Marketplace helps brands discover creators and make offers informed by audience reach, engagement, recent performance, and comparable rates. Advantage provides a workspace for managing an ongoing creator roster, partnerships, deliverables, and content.

The platform includes creator discovery and outreach tools, campaign briefs, approval workflows, brand asset and content libraries, and performance dashboards. Brands can use built-in attribution or connect an existing mobile measurement partner to track conversions through links and codes. Creator campaigns can run across Instagram, TikTok, YouTube, and X. Amplifii offers Bounties without a subscription, while Marketplace access and Advantage availability depend on the selected plan. Teams can manage the work themselves, or discuss a custom managed arrangement with Amplifii.