ANAAD is a pioneering brand focused on sustainable agriculture, dedicated to cultivating indigenous heirloom wheat and rice on 28 acres of ICBN-certified farmland in Sonipat, Haryana. Established in 2019, ANAAD prioritizes the health of the soil, employing Indigenous Cow-Based Natural farming practices that enhance soil vitality without the use of chemicals. Their products are independently tested by SGS India and are delivered pan-India within 72 hours of milling, ensuring freshness and quality for consumers.

ANAAD offers a range of products including cold-stone milled heirloom grains such as Sona Moti, Chawal Kathiya, and Sharbati rice. Each batch is carefully traced from the farm to the kitchen, eliminating intermediaries to provide a transparent supply chain. The brand's commitment to soil health and sustainability reflects a holistic approach to farming, challenging conventional organic certifications. With a focus on preserving seed integrity and nurturing the ecosystem, ANAAD is dedicated to providing nutritious, high-quality food that consumers can trust for their families.