Anadolu Etap is recognized as Turkey's largest fruit grower and juice concentrate producer, operating extensively across five regions on 25,000 decares of land. With 3. 5 million cultivated fruit trees and three processing facilities located in Mersin, Denizli, and Isparta, the brand is committed to high-quality agricultural practices.

As a pioneer in sustainable agriculture, Anadolu Etap was the first agricultural company to adopt the Sustainable Agriculture Principles in August 2014, focusing on social, economic, and environmental sustainability. Their product range includes a variety of fresh fruits, fruit purees, and juice concentrates, such as apple, peach, orange, and pomegranate. With a strong emphasis on responsible farming, they ensure their fruits are Global GAP certified, promoting health and safety for consumers.

Additionally, Anadolu Etap actively supports women's contributions in agriculture through training programs. The brand is dedicated to modern farming technologies while maintaining a commitment to quality, sustainability, and food safety in every production stage