AnaWtoflii is a Lebanese family-support brand founded by Fatima El Hajj, a certified coach with expertise in child protection and positive parenting. It helps parents and caregivers build healthier family relationships through practical, personalized guidance focused on children’s development, behavior, emotional well-being, and mindful parenting. Services include one-to-one parenting coaching, goal-setting and growth-mindset support, emotional well-being sessions, and consultations to strengthen child-protection practices at home and in institutions.

AnaWtoflii also offers training and capacity-building workshops for parents, educators, social workers, and child-protection professionals. Sessions are tailored to each family and are available remotely or face-to-face in Ghazieh. Alongside its services, the brand sells Montessori toys and educational tools selected to encourage children’s learning, imagination, and developmental progress.

Its website also features parenting resources and a blog. Proudly based in Lebanon, AnaWtoflii ships its products internationally, with orders reaching families in several countries. Through coaching, education, and thoughtfully chosen learning products, the brand aims to support confident parenting, safer environments, and nurturing homes where children can grow