ANAYA by Kiran Chaudhry, established in Lahore in 2016 through a collaboration between renowned artist and entrepreneur Kiran Chaudhry and Resham Textile Industries Limited, aims to revolutionize the women's ethnic wear market. The brand addresses the demand for high-quality fashion at affordable prices, offering designer aesthetics that cater to diverse tastes without breaking the bank. In just a few years, ANAYA has emerged as one of Pakistan's leading fashion brands, garnering a loyal customer base both domestically and internationally.

Their product range includes a variety of options such as unstitched and stitched lawn, chiffon, and velvet collections, alongside luxurious couture offerings. ANAYA is dedicated to exceptional customer service, featuring a hassle-free returns and exchange policy, and providing free nationwide delivery for orders over Rs. 3000.

With the opening of its first retail store in Lahore in 2019, ANAYA continues to grow, embodying the essence of accessible luxury in the fashion world