Andréa Crofts

Andréa Crofts Design & Lettering is the creative practice of Andréa Crofts, a product design leader and designer based near Waterloo, Canada. With more than 12 years of experience crafting digital experiences and over eight years growing design teams, Andréa combines product design, research, visual design, illustration, and lettering. In her professional role, she leads the Design and Research team at Loopio. Her previous experience includes senior design leadership at Metalab, building and leading the design practice at League, and product design at TWG, where she worked with clients including RBC, Wealthsimple, and World Vision.

Through her personal studio, Andréa helps small businesses use design to support their growth and stand out. Her work spans digital design, responsive web design, digital product design, illustration, and lettering. It has been nominated for Awwwards and CSS Design Awards and received gold and Best in Show recognition from the W3 Awards. Andréa also speaks about design ethics, accessibility, inclusivity, and digital products, and welcomes enquiries about projects and speaking engagements.