& SMITH

& Smith is a London-based creative branding agency specialising in hospitality, luxury, food and drink. The agency creates brands for hotels, restaurants and bars, and develops packaging for food and drink, helping both new and established brands find fresh ways to connect with people. Its work is driven by curiosity and the question “What if?”, exploring how thoughtful creativity can make the ordinary feel extraordinary.

& Smith’s services include brand creation and the development of ideas for brands seeking greater creativity. Its portfolio features projects for Dishoom, Kimpton Atlântico Algarve, Liberty London and GuestHouse, with work spanning hospitality concepts and brand identities. The agency also shares its “Hotlist”, a curated guide to places to eat, drink and sleep, reflecting its knowledge of the hospitality world and the experiences that inspire its work.

Based in London, & Smith invites prospective clients to get in touch to discuss a brand or creative ideas.