Andy Prinz

Andy Prinz is a Switzerland-based music executive, producer, consultant and technology builder with more than 35 years of experience across music creation and the music business. Beginning as a musician, songwriter and producer, he has earned gold and platinum credentials and later held senior A&R and executive roles, including Director of A&R at Musikvertrieb AG. His work includes producing and co-writing DJ Tatana’s gold-certified “Words,” A&R contributions to Luca Hänni’s four-times-platinum Eurovision hit “She Got Me,” and signing Lazer Boomerang, whose releases have approached 100 million streams.

Prinz offers consulting and advisory services for artists, labels, publishers, music-tech startups and investors. His work covers career strategy, contract negotiation, publishing, monetisation, industry partnerships and deal connections. He also provides A&R, talent scouting, artist development, creative direction, production and selected artist management. Since 2021, he has expanded into Web3, AI and software, building custom tools, agentic workflows and automation for the music industry. Through Andy Prinz Publishing and international partner networks, he combines creative, commercial and technical expertise to support music projects.